Email Personalization for Customer Marketing

Challenge Research indicated that the average person receives around 120 emails daily, with an average click rate of 2.5% for eCommerce emails.

The goal was to cut through the clutter, connect to the consumer, provide an engaging experience, and streamline large amounts of content.

I created a daily email series utilizing card-based design with personalized recommendations and conversion tactics for new and existing purchase journeys.


The new series became eBay's flagship buyer email, combining existing emails to reduce inbox fatigue, and generated $327M in GMB.

Image Color coded with daily themes
Image Card-based design for interchangeable content types
Image Site activity to continue an existing purchase journey
Image Category of interest to encourage a new purchase journey
Image Selling Activity
Image Retail moments and seasonality